Let’s Revisit our Business Model With the famous “supply chain” issues that we have been experiencing for the past few years and the serious difficulty in finding, attracting, hiring and retaining talented people I believe that we need to seriously re-evaluate the business model which has been basically unchanged since the early 1980s. Product Support has to become more prominent in the dealer businesses, marketing territory coverage issues need to be addressed and purchasing, transportation logistics and customer service have to become not only contactless, through the internet, but also exemplary in the eyes of the customer. The other aspect of the parts and service business that needs to addressed is the market capture rates. In the past fifty years the parts and service market shares have been reduced by half, fifty percent. This not a good thing. It is a reflection that we are not covering our marketplace very well. In fact, we probably do not initiate contact, with a phone call or personal visit, with even twenty-five percent of the customers that purchase parts and service from us. This is another aspect of our business model that needs review. READ FULL ARTICLE>>
