Do you think extended warranties or protection plans are a waste of time and money? For many consumer goods, the answer to that is often yes. Frequently, extended warranties are too focused as profit centers for the sellers rather than optimized for manufacturers, dealers and customers. But with the correct data and risk-management structure, extended warranties can be an indispensable tool when purchasing, owning and operating heavy equipment. Considering extended protection as an investment in their equipment, manufacturers set a clear strategy to achieve their risk-management goals by providing the suitable machine at the right price and ensuring the equipment is productive and reliable. However, technology has changed the game, and there are new factors that customers consider. These evolving expectations concern the total cost of ownership. They include the connectivity of these machines to manage your entire fleet better and provide more value to you and your operations over time. READ FULL ARTICLE>>
