EVOLVE OR ELSE: WHY TRANSFORMING THE CUSTOMER EXPERIENCE SHOULD BE A TOP PRIORITY

There is no shortage of strategies and tactics associated with attracting and retaining customers. Organizations bend over backwards to better understand market forces, technological trends and industry insights – all in an effort to identify and pursue the best possible end-to-end experience for their customers. Mistakes have been made. Lessons have been learned. And when it all comes down to it, the best and brightest organizations have demonstrated that investing time, effort and resources into transforming the customer experience pays dividends over time. “From small to large companies, what they have shown us is, if you deliver the best experience, along with convenience, consumers will gravitate toward you,” said Jay Vijayan, CEO of Tekion, a next-generation, cloud-native, end-to-end platform disrupting the automotive retail industry, who spoke at AEM’s Annual Conference held late last year in Phoenix, Arizona. READ FULL ARTICLE>>