Why Construction Companies Need to Invest in Digital Marketing

It’s not a matter of if you become a digital contractor, but when. And if when isn’t soon, your company will eventually fade from the public eye. That’s the reality many businesses faced a decade ago, and the digital imperatives are quickly catching up to the construction world – even earthmoving and heavy/highway contractors with a small customer base. A “digital contractor,” according to Brett Sutherlin, is one who uses all the technology available, particularly the technology that enables you to reach more customers, partner better with suppliers and recruit a topnotch skilled workforce. Technology like GPS, BIM and telematics are important too, but their value and necessity depend on the work you do. Not everybody needs GPS machine control. But the technology you need to market your company is important for every kind of contractor. Sutherlin is the founder and CEO of Lead Revenue, a website and digital services company, and founder and chairman of fusionZONE Automotive. He’s helped dozens of automotive and industrial customers, contractors and dealers up their digital game. We asked him how contactors can get started in and master this new digital marketing realm. READ FULL ARTICLE>>