By Troy Harrison – Sales Navigator
I had an interesting conversation with a sales manager recently about a customer complaint. His first response was to list all the problems his company was having – staffing issues, supply chain delays, internal reorganizations. I stopped him mid-sentence and asked, “Do you think the customer cares about any of that?”
Here’s the hard truth: Your customers don’t care about your problems. Not even a little bit. And why should they? They did their job – they placed the order and paid (or agreed to pay) for your product or service. Now it’s your turn to do yours.
I had an example of this a couple of days ago. I was renting a car one-way to Oklahoma City (about a 5 hour drive from my home in Kansas). I’d bought a car, so I was going to drive down, buy the other car, and drive it back. I made a reservation online with Enterprise. Understand – I rent cars somewhere between 30 and 50 times per year, depending on the year. When I travel, my go-to’s are Hertz and Alamo because of the quick service. But neither is convenient when I have to rent locally, so Enterprise it is.