Dealing with Politics in Sales

By Tim Brannon – Rural Lifestyle Dealer 

Many decades ago, the TV show Gilligan’s Island was a hit. We all remember the group who could build anything out of coconuts but could not patch a small hole in their boat. One of the episodes found a ‘jungle boy’ that had mysteriously arrived on the island. They’d developed a plan to send him off in a balloon to Hawaii to give their location, viability and allow them to be rescued.

While planning, everyone had different ideas. As each pitched their different proposals, Gilligan would proclaim “that’s a good point” at the conclusion of the thoughts. The Skipper stated “Gilligan, not everyone can have a good point” – to which Gilligan replied, “YOU have a good point”! Today’s political environment likewise yields many good points put forward from all ranges of political belief.

As we talk to our customers, just about everyone asks, “Did you see or hear what so and so politician or newscaster said?” As we try to apolitically answer, we desperately search which camp one comes from so the customer doesn’t have objections to buying from us. 

Many years ago, a pastor was in the showroom when a young Mennonite man drove up in a shiny black pickup. As he entered the door, the pastor commented on what a pretty new pick-up he was driving. The young man replied that the unit wasn’t new – it was just repainted from its original red.

The pastor then asked him if his church supported missionaries to which the young man replied they did, and that he was just about to embark on a lengthy mission trip himself. He was then asked, “Well don’t you think our Lord would have been better served to drive the pickup red and have given the paint job money to your missions?”

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