By Jeffrey Gitomer The customer is always right. Except when they are wrong, which is most of the time. In sales right and wrong don’t matter. Keeping the customer satisfied and happy is what matters. What’s the best method of handling the dreaded CUSTOMER COMPLAINT? Try The Personal Touch Method. Here is a formula I have developed and used over and over. To institute this method, you must first and foremost TAKE RESPONSIBILITY even if the fault isn’t yours, or you won’t be the one who handles it. The customer doesn’t care. He’s pissed. He just wants you to handle it. Now. DOWNLOAD ARTICLE>>
