By Troy Harrision – Sales Navigator
AI is one hell of a tool. I use it a lot myself. But I’ve also talked a lot about avoiding Chat Crap in your work, because AI can sound inauthentic, and that’s where “Good AI” becomes “AI Gone Wrong.” As Amazon stated: “Roughly 57% of all web-based text has been AI generated or translated through an AI algorithm, according to a separate study from a team of Amazon Web Services researchers published in June.” I’m not sure I completely buy that 57% number – it seems like an awfully high number, considering how short a time AI has been in play – but even if the number is half that, it’s huge.
I also think that AI can be handy for prospect research, as well as content generation. But you have to be VERY careful. The linked article below is one great example of AI gone wrong. Here’s the opening paragraph:
Tony’s KC: The Heart of Kansas City’s Barbecue Scene
“Tony’s Kansas City has a rich history dating back several decades in Kansas City. Tony, a BBQ aficionado with a love for crafting the ideal smoked meats, opened the restaurant and soon won over many devoted patrons. The early going was modest, with a limited menu that concentrated on honing the fundamentals. Tony’s KC grew in popularity and offers throughout time, earning a slot on the local and tourist calendar that is not to be missed.”
Sounds like a great place to eat, right? There’s only one problem. Tony’s Kansas City is NOT a restaurant. It’s a local news blog that keeps people up to date on what’s really happening in my fair city, and only every now and then does he even talk about barbecue.