By Troy Harrison – Sales Navigator
I wrote an article about staying relevant in sales about ten years ago. At the time, I thought it was pretty insightful. Looking back now, I realize I had no idea how urgent that message would become.
The conversation that sparked that original article was with a friend who’d just left his sales management position. He told me he’d gotten frustrated because “only ten percent of the people I was dealing with are even relevant in today’s market, and ninety percent not only aren’t relevant, they don’t want to be.”
That was ten years ago. Today, I’d bet the percentage of irrelevant salespeople is even higher.