Rental customers are showing a preference for making equipment rental arrangements on the internet. Here are reasons why you should add online/e-commerce renting as a complement to your traditional way of doing business. Renters come in many flavors. As such, not all want to interact with you in the exact same way. Some want to do business by phone. Others want to deal face-to-face. However, convenience-oriented customers are increasingly showing a preference for making equipment rental arrangements on the internet. Their desire is to use a computer, tablet, or smartphone to digitally select the rental equipment they need and then fill out the necessary forms, submit required documents, and tender payment—all electronically. This should come as no surprise, since the number one way that prospective renters discover enterprises like yours in the first place is through Google and other Internet search platforms, according to a report presented at ARA RentalTech 2020. Another source (ahem, Rental) calculates that as many as 97 percent of consumers now go online to locate suppliers of the goods they seek and, further, that as many as 80 percent of them expect to be able to view products online before making a transaction decision. READ FULL ARTICLE >>
