By Sara Hey, Marketing Sales – Bob Clements International
Let’s be honest. Saying “too many leads is a bad thing” sounds ludicrous. Leads are the whole point of marketing, right?
But here’s the plot twist: too many leads without a process can actually hurt your dealership more than it helps.
The Dealer With 200 Leads and Zero Sales
We worked with a dealer as part of our full-service marketing program, where we handle their marketing as if we were an in-house team. We built a campaign that generated over 200 leads from past customers who already knew, liked, and trusted them. These were warm, ready-to-buy opportunities.