By Dick Detmer In 1995, a gallon of milk cost $2.50. Today it averages $4.38 per gallon. Rental equipment is certainly not milk, but over the years, the price of everything rises and falls, and rental rates are no exception. Here are a few of my thoughts and opinions about this important topic. I have assisted hundreds of rental companies to analyze and adjust their rental rates with very positive results. I often assist rental companies that have never had a comprehensive rental rate analysis and adjustment. So, there can be huge opportunities to receive the return on investment that you deserve. In my professional opinion, most rental companies have not kept pace with ever-increasing costs associated with operating their businesses. READ FULL ARTICLE>>
