Why Diversity & Inclusion Matter to Your Dealership

More and more companies have become hyper aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention. I’m sure many dealers are asking themselves or businesses, “Why should my company care about diversity and conclusion?” It’s because diversity and inclusion are good for business. In fact, there’s a report from McKinsey & Co. and it showcases how diverse businesses are strongly correlated with profitability and value creation. Even more so, diverse businesses are 33% more likely to outperform their peers on profitability. In this 3-part series, we’re going to dive into the business case around diversity and inclusion. We’ll also discuss the measurable and tangible results. To start, we’ll focus on defining and understanding and integrating diversity and inclusion within your dealership. But we’ll also show how it’s going to help dealers improve their business performance and allow you to capture new markets and customers. READ FULL ARTICLE>>