Turning Leads into Sales Requires a Process 

Rural Lifestyle Dealer: The idea of the lead response time, there was the 5days, which is shocking; and then there was the idea about one hour, which has a lot of emphasis on it. What do you think customers are expecting when they’re working with our dealers? What are they expecting in terms of response time? Franklin: We live in an ADD society and a society where things need to happen in an instant. That’s unfortunate, but it is the reality. In my experience in working with dealers who are successful and also tracking lead response time with major manufacturers, customers are expecting you to respond to them within an hour. READ FULL ARTICLE>>