The Validity of 5-Star Google Reviews

By Roy Lapa, Guest Blogger | Can you trust them? Yes, with some precautions. Google actively updates, examines, and penalizes most false or biased reviews. Nevertheless, despite their best efforts to curb these actions, this behavior persists, and customers and businesses alike experience the negative effects. Google wants its reviews to reflect the real experiences and opinions of its users and not be the result of either swaying or other forms of incentive. If Google discovers that a company offered incentives in exchange for reviews, it has the right not only to remove those reviews but also to suspend the company’s account. Here are three recent encounters I have had: READ FULL ARTICLE>