By Debbie Frakes – Winsby, Inc. – Learning Without Scars
For heavy equipment dealers looking to generate more revenue from their marketing, sending emails consistently to customers and prospects is one of the most effective tools available. Nearly everyone in your customer base is likely to check their emails regularly, whether they are in the office, in the shop, or on a jobsite. That means that every message you send is an opportunity for you to be directly in front of the contractors, fleet managers, and business owners that you want to work with. Unlike many other marketing channels, emails also show you how people interact with your message, so you can see what resonates and where to improve.