Supercharge Your Online Presence with Customer-Generated Content 

Source: When we talk about customer-generated content, we mean any brand-related content published by customers on online platforms. It can include reviews, videos, images, and testimonials. Dealerships need to take this new way of customer feedback seriously because their customers certainly do! In fact, 90% of customers are reading online reviews before making a purchase. The rise of customer-generated content is transforming how consumers browse and shop. The ‘Amazon effect’ has cultivated an expectation that we need to know others’ opinions before we buy. Now, many people won’t consider a product if it has less than a 4 out of 5-star review. The bottom line is social proof matters. Customer-generated content is often seen by potential new customers as the most authentic and trustworthy content they can find about your dealership online. READ FULL ARTICLE >>