By Sara Hey – posted in Best Practices – Source: Bob Clements International
Ah, the age-old question: do you spend time wooing new customers like a lovesick puppy, or do you keep the ones you already have happy, like a dog faithfully guarding its favorite bone? Spoiler Alert: keeping your current customers is where the real magic happens – and here’s why.
1. The Golden Rule of Customers: Love the Ones Who Already Love You
Let’s start with a jaw-dropper: it costs five times more to get a new customer than to keep an existing one. Yes, FIVE TIMES. Your current customers are not just some old baseball cards you forgot about; they’re like rare holographic Charizards (Google it, kids). These people have already taken the leap and trusted you. They’re your VIPs; your goal should be to keep them feeling special. When you keep current customers happy, they’ll keep coming back, spending money, and telling their friends about you. That’s free advertising, and guess what? It’s way cheaper than running ads on Facebook.