Source: LearningWithoutScars.com | Gary Stansberry, Guest Bloggers/by Caroline Slee-Poulo In a recent blog in this forum, I wrote about dedicating your business to rental if you are serious about having a successful rental division in your equipment dealership. That means having dedicated IT systems, facilities, equipment, and personnel focusing solely on rental. As I mentioned in that blog post, I came from an AED type dealer with a rental department. Even though we had significant rental revenues, we did not know what it meant to be a truly responsive and service-oriented rental company. It took me actually working for a dedicated rental business before I fully understood this. READ FULL ARTICLE>>
