A mobile app, Facebook page and other social tactics help salesperson Derek Alexander better connect with customers and increase sales. Derek Alexander, rural equipment salesperson for Wright Implement, Owensboro, Ky., has found a mix of automated and personal contact sales strategies to let him be available to his customers 24×7. He’s finding success through “social” selling strategies, including his own mobile app and Facebook page. He is also available after hours through automated text messaging. Those tools help him drive urgency toward a purchase while being more accessible to his customers, providing the information they need when they need it. Alexander has also taken the initiative to establish a Facebook group for rural equipment salespeople to share ideas and have some camaraderie. READ FULL ARTICLE>>
