Sales: Building Long-Term Relationships

Successful sales professionals take care to develop long-term relationships with their customers. They understand that the only way to consistently generate orders and increase business is through customer loyalty. This loyalty is built by continuing to monitor and cultivate the customer’s satisfaction. Document the Selling Process. In order to structure a long-term relationship, you need to document the selling process and ensure your company is providing good customer service. You will also want to understand the buying cycle of your customer and use some type of contact management system to complement the follow-up process. Document each Sale. Many people resist and procrastinate documenting sales because it’s not particularly fun and certainly not glamorous. However, it’s essential in building and managing a business. Documenting your sales ensures the customer’s order is properly filled and executed. It also provides you with the information you need to follow up on the order and gain repeat business. READ FULL ARTICLE>>