EquipmentWatch by Fusable — Quarterly Recap of Retail Rental Rate Trends — 2024 Q4
In early 2024, the American Rental Association (ARA) projected a robust 7.9 percent growth for the equipment rental industry. For 2025, the American Rental Association (ARA) projected growth expected at only 5.7%, compared to 8.2% that had been projected for 2024. In his latest projections webinar, Jeff White, VP of Rental & Used at Caterpillar, highlighted inflation moderation and a rebound in residential construction as potential growth drivers. However, he expressed concern about fleet acquisitions outpacing disposals