The radio newspaper was invented in 1939. The idea was that a radio transmission would transfer the newspaper to the device in your home, which would then print it out on a nine-foot role of paper, which could then be cut or folded. Each page would take 15 minutes to transmit, which seems slow in our age of instant news access, but in those days was probably considered revolutionary. It didn’t ever really catch on, but it probably had a bearing on later inventions, such as the fax machine. The telephone has proven to be one of the greatest inventions ever made but I guess it is a lot like the radio newspaper, if it’s not used right, it is just another device. We are in the “let your fingers do the talking” generation. Customers want to save time and money, so they start making calls seeking information before the make a purchase. Salespeople many times don’t handle these incoming calls as true lead. This misjudgment costs the business thousands of dollars every year. They can be as valuable as a walk-in customer if you handle it right. READ FULL ARTICLE>>
