Rank Above Your Competition: Search Engine Optimization Best Practices & Pitfalls

Search engine optimization can be confusing. The online literature is full of jargon and buzzwords, and it rarely leaves you with a clear, actionable plan that you can execute to make your pages rank better on search engines. Keywords, content, and links are all important aspects of an SEO strategy, but they’re more art than science. As both the most used search engine in the world and the largest digital advertising platform, Google has a vested interest in keeping the web enjoyable and safe to browse. As a result, they have periodically released updates that increase or decrease website’s rankings based on specific aspects of the website’s user experience. READ FULL ARTICLE