New Construction Equipment Summary – June 2025 – Jarrett Harris, Director of Research
CONTINUED INCENTIVES DEFY TARIFF LOGIC
“None of the big three OEMs—Komatsu, Caterpillar, and Deere—have reported tariff-related price increases on equipment. The marketplace is still incredibly competitive and every brand is very aggressive. You still have 0% financing in place, and most OEMs are offering that. If I’m a buyer or a customer with aging inventory, it’s a good time to buy.”