By Troy Harrison – Sales Navigator
“But Troy, younger people aren’t using LinkedIn. It’s perceived as something for old people.”
This objection comes up almost every time the topic of LinkedIn strategy gets raised in sales meetings. It’s become the go-to excuse for salespeople who don’t want to invest time in building a LinkedIn presence. Here’s the problem: It’s completely false. And the salespeople clinging to this myth are missing out on connecting with the exact demographic they claim to be trying to reach.