After a year of drastic lifestyle changes brought about by the COVID-19 pandemic, the stage seems to be set for a gradual return to normalcy. Many of us are looking forward to traveling and resuming normal social activities after all of this time. However, not all aspects of life will be so quick to return to how they were before. Over the last 12 months, there has been an unprecedented increase in the adoption of digital sales channels by B2B buyers and sellers. Recent research by McKinsey & Company indicates that this may be more than a temporary adaptation. According to their surveys, more than 75% of B2B buyers and sellers indicate that they now prefer digital self-serve and remote interaction over in-person sales. Further, only 20% of sellers hope to return to in-person sales. What 5 things you can do to gain an advantage in this new digital marketplace? DOWNLOAD ARTICLE
