By Troy Harrison — Sales Navigator
Picture this: You’re sitting in a conference room, listening to yet another speaker drone on about “relationship selling” and “building trust.” Meanwhile, your prospects are three clicks away from buying from your competitor on Amazon. Sound familiar?
Here’s the uncomfortable truth: In the age of Amazon, your spot in the buyer’s journey isn’t guaranteed. It must be earned. And one of the most powerful ways to earn it is through education-driven marketing – something most salespeople are terrified to try.