By Troy Harrison – Sales Navigator
Your LinkedIn profile isn’t a digital resume. It’s not a placeholder. And it’s definitely not something you can set up once and forget about – but if you’re like many of the people I talk to, that’s exactly what you’ve done. When I’m speaking, I’ll often ask, “Raise your hand if you’re on LinkedIn.” Most, if not all, of the hands go up. Then I’ll say, “Keep your hand up if you have actively used LinkedIn in the last two days.” I get a lot of sheepish looks and the hands go down.