By Carly Cais – Distribution Strategy Group – August 8, 2024
By now, every distributor knows that they need to “digitally evolve” into modern organizations.
Cue the latest tech stack: the tech-enabled website, the CRM, the marketing automation platform, the sales dialer, the sales automation tool, the predictive intelligence platform and all manner of analytics tools. But most distributors are not utilizing their existing tool set to their advantage – or are unaware of new tools that can create a competitive edge in the industry. Distributors that are making full use of what’s available are driving efficiency, enhancing customer engagement and unlocking growth opportunities.
From account-based tools to predictive analytics and AI-powered insights that personalize sales and marketing outreach, all distributors should be harnessing the most recent innovations for improved relationships with their leads and customers. How does your business measure up in the following areas?