By Mike Lessiter – Farm Equipment – October 12, 2024
Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise …
Since my professional publishing career began 43 years ago (a Coke and a Hershey bar were remuneration for stuffing Dad’s ag newsletters into #10 envelopes), I’ve seen a lot of changes. Those changes include some excellent and creative means of informing, educating and communicating with ag audiences. And well, some head-scratchers, too.
Since my return to ag media 21 years ago, I’m rarely impressed by the fluffy PR from ag suppliers about their latest racecar, sports tournament or recording artist “sponsorship” deal. And sitting in the stands at Camp Randall Stadium (the home of the Wisconsin Badgers) watching an ag machinery OEM advertise to a crowd of mostly suburban folk makes me “see red.” No, not the “In the Red Zone” brand sponsorship that gets queued up every time the ball crosses the 20-yard-line; that’s another matter altogether.