Good, Better, Best. Which One Are You?

By Jeffrey Gitomer Personal achievement. Success. Fulfillment. Big words that every entrepreneur or salesperson seeks. “Get there by setting goals,” they say. “Wrong,” I say. Now, I’m not saying don’t set goals. I am saying don’t set big goals and think that they’re the direct path to personal achievement, fulfillment, or success. They’re not. In my experience, I have found most people set their goals for the wrong things and reasons. The problem with “big goals” is that they are usually “big dreams.” And to further complicate the goal process, most goals are about “it” or “things,” (material stuff like a big house, long vacation, million dollars, luxury car the usual), not goals about “you,” (personal achievement stuff like college degree, promotion, physical fitness). READ FULL ARTICLE>>