Educating Rental Staff, Part I

By Dick Detmer Dick Detmer lays out what rental companies should to do educate their employees. Perhaps not surprisingly, many rental companies have a “learn as you go” mindset for employees. There is often no structured education to speak of at all. Even when there is a small amount of show-and-tell teaching at some companies, it tends to revolve around rental inventory familiarization. (This topic is vital to the success of an equipment rental company and is the focus for next month’s column.) READ FULL ARTICLE>>