Don’t Undervalue Your Knowledge

By Bob Clements As an owner or manager in a dealership, you are often viewed as an expert in the product that you sell and service, and rightfully so. You know more about the details of the product than just about anyone else. When thinking about conveying professionalism in your dealership and selling your brand, it’s important to not undervalue the power of the knowledge. People come to your business because you are the expert. READ FULL ARTICLE>>