By Jeffrey Gitomer – KING OF SALES
You will no longer dread the dreaded cold call after you read this column several hundred thousand times.
There is a fear and dislike many salespeople have when it comes to cold calling. John Whittington at the Lake Norman SalesMasters club mentioned that he had a big fear of being thrown out of a company when making a cold call. It was suggested to him that his strategy should be to only cold call on one-story buildings.
There is a lot of hoopla about call reluctance. Fear of cold calling. Baloney!