Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers. Dustin Ackart wants dealership owners to think of digital marketing as a funnel. “Digital marketing is about stages and funnels,” says the owner of Dealer Digital Systems, a business that works with dealerships to refine their digital media strategies. “You’re leading customers through a marketing process.” When considering a new customer, dealers should begin by building brand awareness, Ackart says. “Just let them know you’re there,” he says. Then dealers can begin to increase a customer’s familiarity with their brand, eventually moving on to the point where the customer will start to consider making a purchase from that dealership. As the funnel narrows, a customer will eventually get to the point where a purchase is made. READ FULL ARTICLE>>