ANNUAL MEETING BUSINESS PROGRAM
IEDA presents ...
A PANEL DIALOG
MORE INFO TO COME
SCHEDULE AT A GLANCE
Saturday, February 17
Hot Breakfast Buffet – 7 a.m.
Business Program with Moderator Mike Marks – 8 a.m.
2024 Industry Economic Forecast
M&A Do’s and Don’t’s for Independents
Featured Keynote: Greg Gadsen
Meet the Keynote
COL. GREG GADSON
Colonel Gregory D. Gadson, a Chesapeake, Va., native, served our nation in the United States Army for more than 26 years.
Meet the Presenters
Dealer Consolidation M&A: How Does It Really Work?
Based on member feedback, Mike returns as moderator for the IEDA Business Program. He also joins the lineup of subject matter experts presenting on February 17.
Economist Pulse Check
Gene is our lead-off man, kicking off the program with a full business and economic overview and forecast.
The Sales Manager’s Edge: Navigating Coaching For Higher Sales Performance
Sales managers shouldn’t just be number crunchers. In this program, you will equip yourself with the essential skills to coach and elevate your sales team’s performance like never before. Say goodbye to underperforming reps and hello to a high-performing sales force that consistently exceeds expectations.
This program will help you uncover the secrets to continually developing your sales representatives and propelling them to new levels of success. Troy “The Sales Navigator” Harrison is renowned for sales coaching mastery. In this program, Troy will guide you through a simple yet powerful process to troubleshoot and address performance issues effectively.Be prepared to boost your sales team’s performance as we delve into topics such as:
- Elevating Your Team: Quantitative vs. Qualitative Analysis—Spotting the Problem (or the Opportunity)
- The Art of Effective Coaching: The One Must-Do Technique
- Persuasion for Behavioral Change: Inspiring Your Sales Team to Greatness
- Empowering Your Top Performers: Enhancing Results and Activity …and more!
Right to Repair Industry Panel
Right-to Repair Voice; Executive Director of the Repair Association
Gay is a self-described mainframe computer nerd and acknowledged expert in commercial contracts for high-end computer products, maintenance and software. For the past 10 years she has led the fight for all of us to repair our purchases – particularly the ones that include computerized parts. In her role as executive director of the Digital Right to Repair Coalition, Gay has appeared as a TED speaker, a panelist for the FTC “Nixing the Fix” workshop, a panelist for the National Association of Attorneys General, and provided testimony to Congress on the topic of small business limitations and restrictions. Gay lives in the Adirondack Mountains of Upstate New York with her husband, and is the proud mother of two sons and grandmother to four fabulous grandkids. And a cat.
Europe R2R and Repair-Workaround Voice
Bruno Gattamorta is Chief Commercial Officer at Cojali USA, and oversees all things related to product development, sales and marketing for the top “All Makes Diagnostics Tool” in the market. Understanding the technological evolution and adjusting the Cojali product offering to the markets needs and demands is in his daily focus.
Furthermore, communicating to customers and generating awareness of the available solutions on how to improve their service or maintenance operations is Cojali’s mantra. Founded in 1991, Cojali started off as a fan clutch retrofitter, quickly realizing that electronics was the future of the automotive industry. This took them to develop a diagnostics solution for brake systems, and later evolving to the engine, and all the systems on the vehicle. With time, they expanded to the agricultural, construction, and marine industry.
Today, Cojali is part of the German Conglomerate Knorr-Bremse and a leader in technology associated to software diagnostics and connectivity, with growing relationships with key OEM partners worldwide. Acting as a link between OEMs and the aftermarket, Cojali is strategically positioned to deliver value to the industry as a whole, anticipating what’s coming and building the technologies to solve those problems.
Having grown up in between the U.S. and Europe, Bruno acts as a translator between the cultures of Cojali and the market, which has so quickly expanded. With a core knowledge in mechanical engineering and an MBA in International Business, plus nurtured with many years in the diagnostics industry, traveling with salesmen, visiting shops and shaping the products in the market, Bruno is able to work with customers to identify the needs and adjust the product offering to cater to those specific needs.
Auto Industry Voice
Bob Redding is the president of The Redding Firm, a government affairs firm located on Capitol Hill in Washington, D.C. and advocates for clients in the legislative and executive branches of federal government. A native of Edison, Georgia, Bob has spent his professional life in Washington, D.C. He founded his firm in 1993 after working 12 years on Capitol Hill – six years as a chief of staff in the U.S. House of Representatives and six years as an executive assistant and chief of staff in the U.S. Senate. He worked with Members of Congress serving on the Senate Appropriations, Energy and Natural Resources, and Budget Committees, and the House Small Business Committee. Bob has served as national and state finance chair for a number of Members of the U.S. House and Senate.
As a result of over 25 years of work on behalf of clients within the mobility industry, Bob is considered a leading authority on federal transportation legislation and has received numerous awards for his service to the industry. Bob has received presidential appointments to Federal Advisory Committees at the U.S. Environmental Protection Agency, the U.S. Department of Justice, U.S. Department of Labor, and the U.S. Department of Transportation.
He’s a graduate of Mercer University in Macon, Georgia, and the National Law Center at George Washington University in Washington, D.C. He and his wife, Laura, reside in Washington, D.C. and have three children.
Agriculture Industry Voice
As owner and manager of a 4,000-acre row crop farm with 250 cow calf pairs, Jared Wilson has been operating and repairing heavy machinery since age 11. He holds a BS in Ag1nibusiness with a minor in agronomy from Kansas State University. His farm owns, operates, and repairs John Deere, Agco, Hyundai, Caterpillar, CNH, Ashland, Kenworth, and several other brands of equipment. He is a class representative in the consolidated class action complaint against John Deere, and has provided testimony to the Missouri House and Senate committees in favor of right to repair legislation. A self-professed shadetree mechanic, the same holds true of his technological ability. Jared first learned how to operate computers on an old Commodore 64 at age 5.