By Chris Aiello | Business Development Manager at TVH Parts Co.
Can you believe we’re already in January? Cheers to the New Year! I hope as you read this, your business and personal successes were prosperous in 2023 and you are entering the new year with enthusiasm for everything 2024 has in store. With that, let’s delve into the topic of customer service at the dealership—a subject consistently at the forefront of discussions among industry professionals. Customer service training and the overall customer experience should be paramount on your priority list as you look for ways to grow your business.
Successful dealers I speak with always point to how their success in after-sales service is because they recognized and implemented a good customer service training and customer experience program. As I’ve written in the past, the competition for talent is certainly not limited to your service technician staff. The competition for parts professionals, sales staff, office personnel, and management continues to be fierce. That is why you want to be sure to stay informed about the retention, recruitment, and development of these positions. In my current role, I certainly have a focused interest on the training and development of your parts professionals.