By Teresa Owens, Lessiter Media
Too often, we focus on creating that one great promotion we think will drive all the sales, and we’re too busy to step back and see the full picture and think about the customer journey, which isn’t the same for prospects and current customers.
When a promotion doesn’t get the clicks or orders we hoped for, we call it a failure. But was it really? We tend to focus on what happened last — the email, the ad, the phone call that closed the deal.