Every Sales Call Needs an Objective – Or You’re Wasting Everyone’s Time

By Troy Harrison – Sales Navigator

I was reviewing a salesperson’s weekly activity report recently, and something caught my eye. He’d logged eight customer meetings for the week. Impressive number, right? So, I asked him what he’d accomplished in those meetings.

His answer? “Well, I touched base with everyone and we had good conversations.” That’s code for “I wasted eight opportunities this week.”

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