By Jeffrey Gitomer – King of Sales
Les Traband is a life insurance agent and a friend of mine. In 1971, Les was chasing me to sell me some life insurance he claimed I needed. I didn’t think I did. So, even though we were friends, I sort of kept avoiding him and the issue.
Les sort of halfheartedly followed up. Even though he professed my “need” for this insurance, I didn’t really believe him. He seemed to be less convicted about the insurance process, and more convicted about my insurance premiums.