The Dark Side of AI In Marketing

By Luke Weigel, Marketing Manager, Lessiter Media 

As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I’m sure you’ve heard of ChatGPT in some capacity — it’s a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board.

In fact, I used ChatGPT to help put together the subject line for this email. So it can certainly come in handy when in the need for some creative brainstorming.

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