Sales Isn’t a Numbers Game – It’s an Equation
By Troy Harrison – Sales Navigator
“Sales is a numbers game.”
You’ve heard it a thousand times. Probably said it yourself. It’s become one of those accepted truths in sales that people repeat without thinking about what it actually means. And like most accepted truths, it’s only partially correct.
Yes, sales involves numbers. Yes, you need activity. But calling it a “numbers game” is dangerously incomplete thinking that leads salespeople to waste massive amounts of time on low-quality activity that produces mediocre results. Here’s the reality: Sales is an equation, not a game. And here’s the equation: