By Michelle Richardson – Vice President of Sales Performance Research
As a sales leader, you know training isn’t a one-and-done activity. It’s an ongoing investment that directly impacts your team’s performance and your organization’s bottom line. But with limited time and resources, the question isn’t whether to train your sales professionals, but how often to focus on each critical area.
The answer isn’t the same for every type of training, and understanding these differences can transform your team’s effectiveness. The investment in consistent, well-timed training will pay dividends in improved performance, higher retention, and ultimately, better results.