Negotiate to Win for the Other Guy

By Jeffrey Gitomer – King of Sales

The object of negotiating is to win, or is it? What about the other guy? If you win, does that mean he loses? No. That’s where the phrase win-win came from. It’s to make the guy who didn’t fare as well still feel OK. Or like he or she got a fair deal.

What are your negotiating strategies? Do you have any? Or do you just enter each deal and do the best you can?

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