By Donald Charbonnet – For ConstructionPROS.com
When used in combination with data and analysis, let’s talk about how customer stratification can help sort equipment rental customers to increase profits.
There are several definitions of “stratification,” many of which deal with rock formations. In today’s case, the definition is more on the side of “the dividing of a society into levels based on power or socioeconomic status.” Stratification is also defined as the act of sorting data, people, and objects into distinct groups or layers. It’s a technique used in combination with other data and analysis tools.
You need a method to get through the madness. The goal is increased profitability.
Some of the sources of data are equipment, departments, personnel, and more.