By Troy Harrison – Sales Navigator
Had a pretty good example of “how not to do LinkedIn right” this week, and it perfectly illustrates why most salespeople are failing miserably at LinkedIn prospecting.
You’ve probably experienced this yourself. You accept a connection request from someone who seems professional enough, only to be immediately bombarded with a hard-sell message that makes you want to hit that “block” button faster than you can say “unsubscribe.”
This particular interaction followed the all-too-familiar pattern. First came the connection request from a “business coach” whose profile tagline practically screamed “I’M GOING TO SELL YOU SOMETHING!” I accepted anyway, knowing full well what was coming next.