By Michelle Richardson – Vice President of Sales Performance Research
As a sales leader, your ability to navigate the complex terrain of market trends, team activity, and seller contributions hinges on a crucial tool: sales performance metrics.
How to Measure Sales Performance
Sales metrics are critical to good decision-making. Leaders need to complement their hard-won intuition with concrete evidence.
Beyond the traditional sales key performance indicators (KPIs)—such as revenue and conversion rates—lies a treasure trove of data.
This will help you begin to answer questions like: Are we engaging with the right people? Is there a sales process breakdown? Does a seller need different skills?
