By Luke Weigel — Rural Lifestyle Dealer
A few weeks ago I shared some tips for developing a scoring system that delivers quality leads. As marketers, lead generation should always be top of mind. But today I’m going in a slightly different direction and talking a little bit about the sales process once a lead is in hand.
“But Luke, isn’t that the sales team’s job?” Yes, the sales team absolutely should be expected to take the lead and play the most significant role in converting a lead into a paying customer. But phrases like “you have to walk before you can run” or “it’s a marathon not a sprint” exist for a reason. And the sales process is no different.