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  • Direct Capital

Sponsor Level Companies

SPONSOR LEVEL is an acknowledgement of support from organizations and businesses who are not recognized as “Independent Dealers” and therefore do not qualify for membership according to the IEDA organizational by-laws. This level is designed specifically for OEM Dealers, auction companies and industry specific organizations who have a proven record of making ethical business decisions.

  • Auction Time
  • Evan Welch
  • Lincoln, NE
  • (800) 334-7443


Auctioning and bidding on equipment has never been easier or more cost effective. Powered by,, and, brings together buyers and sellers to move equipment at auction values. Sellers list equipment on for a low flat fee. Bidders pay no buyers fees whatsoever. The result is savings for everyone.

  • Carter Machinery
  • Tim Eldridge
  • Location across VA
  • 800.768.4200


Carter Machinery has served Virginia and southern West Virginia for more than 60 years with support that’s second to none. As the needs of our customers have changed over the years, we’ve added the resources needed to serve them. What was once an operation with three stores has grown into a network of 18 locations and 1,200 employees. This continued investment in people, infrastructure, technology and tooling has enabled Carter to become one of Caterpillar’s leading dealers.

  • Cleveland Brothers Equip Co Inc.
  • Tammy Weidman
  • Harrisburg, PA
  • (717) 635-7435


Offering full sales and service for the capitol region, Cleveland Brothers’ Harrisburg location is your source for all things Cat©. As the legendary company’s only authorized dealer in central PA, we offer comprehensive sales and service from our 5300 Paxton Street location. Contact us by email or phone, or visit us between the hours of 7am and 5pm, Monday through Friday. Learn more about what we can do for you.

  • Finning (Canada)
  • Thomas Dowd
  • Calgary, AB
  • 403 731 4618


Finning (Canada) is a division of Finning International Inc., the world’s largest Caterpillar equipment dealer. Headquartered in Edmonton, Alberta Finning (Canada) sells, rents and provides customer support services for Caterpillar equipment and engines in British Columbia, Yukon, Alberta, Saskatchewan, the Northwest Territories, and a portion of Nunavut. We serve a diverse range of industrial markets, including mining, forestry, construction, pipeline/oil field construction, agriculture, government sector, marine, transportation, fisheries, and the commercial transport industry.

  • Honnen Equipment
  • Greg Boulet
  • Commerce City, UT
  • (800) 646-6636


Honnen Equipment Co. is your authorized dealer for John Deere Construction & Forestry Equipment, John Deere Commercial Worksite Products, Hitachi Construction Equipment, Manitowoc, Grove and National Cranes, JLG Telehandlers, Wirtgen Milling Machines, Vogele Pavers, Hamm Rollers, Kleemann Crushers and much more! Operating out of 10 locations in Colorado, Idaho, Utah and Wyoming we cover the entire Rocky Mountain Region!

  • MacAllister Machinery Company, Inc.
  • Billy Campbell
  • Indianapolis, IN
  • 317-450-5220


We will be one of the best equipment dealers in the country by developing an exceptionally skilled team focused on earning a larger share of our customer's business, improving operations, and building financial strength.

  • Power Motive Corporation
  • Darren Elkowich
  • Denver, CO
  • 1-800-627-0087


Since 1959, Power Motive Corporation has been a distributor of small industrial construction equipment. Through the years, the company has expanded its product offerings and industries served which today consists of: construction, utility, energy, agricultural, forestry, infrastructure, manufacturing, mining, quarry, recycling, transport, paving, governmental and several others.

  • RDO Equipment Co.
  • Si Hanna
  • Hewitt, Tx
  • 254-666-3900


When it comes to agriculture and construction equipment, parts, and service, RDO Equipment Co. offers everything your business needs. More than your local John Deere dealer, RDO Equipment Co. combines expertise with a drive to do more for the companies we work with. You’re more than a customer – You’re the center of all we do.

  • Ritchie Bros.
  • Megumi Mizuno
  • Burnaby, BC Canada
  • (778) 331-5500


Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. In 2017, the company acquired IronPlanet to bring together the best in unreserved onsite auctions, online weekly auctions and additional marketplaces for selling and buying equipment. Ritchie Bros. is a one-stop-shop solution offering customers unprecedented choice to buy, sell and list equipment when, where and how they want—whether onsite or online.

  • Toromont Cat
  • John Thompson
  • Concord, Ontario
  • 416-667-5679


Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve.

  • Ziegler CAT
  • Cortney McCormick
  • Minneapolis, MN
  • 952-885-8290


When customers need high-quality equipment and exceptional service, they turn to Ziegler CAT. With more than 100 years in the business, Ziegler CAT has the proven track record, industry knowledge, infrastructure, and service mentality to help our customers grow and succeed. Ziegler has 1,900 employees in 22 locations in Minnesota and Iowa, making it one of the largest Cat dealers in North America. We sell and service Cat construction, paving, forestry, mining equipment, trucks, generators, and industrial engines. In the agricultural market, we have 27 locations where we represent Challenger, AGCO, and CLAAS machinery in Minnesota, Iowa, Wisconsin, and Missouri. Ziegler is a family-owned company committed to serving it customers, employees, and the communities where we live and work.

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